Robert SprungCEO
He is a widely published author in the field of professional translation, having edited and co-authored the book Translating Into Success: Cutting-Edge Strategies for Going Multilingual in a Global Age, a collection of Harvard Business School-style case studies in multilingual and cross-cultural communications; the book was published by the American Translators’ Association as part of their scholarly monograph series and is used as a textbook in the US and abroad. For four years he was executive editor of Language International, a magazine covering cross-cultural and multilingual communications, published in Amsterdam for an international subscriber base. His expertise spans the areas of transcreation and translation process, workflow, technology, and quality metrics. He was formerly founder and CEO of Harvard Translations, a pioneer in language translation, process, and technology; the company was later sold to Lionbridge in a public transaction. Robert Sprung, CEO
Yuko SprungChairmanA native of Japan, Yuko is an entrepreneur, linguist, and CRM professional with almost 20 years’ management experience. Her expertise spans the areas of global communication strategy, customer relationship management (CRM), and risk management. She began her career as a consultant and project manager with PricewaterhouseCoopers in Japan. Her work experience there included program-management roles for Fortune 1000 companies. She subsequently co-founded a CRM specialty firm in Zurich, cBase Consulting, whose clients included UBS Asset Management, Zurich Insurance, and Merck-Serono. Her other client engagements in IT consulting include program management for MetLife, The City of New York (311 program), and Pfizer. A professional linguist, Yuko has extensive experience as a marketing consultant, as well as a high-level simultaneous and consecutive Japanese interpreter. Her client relationships include UBS, Daiichi-Sankyo, Pfizer, Canon, Epson, and Moody’s. She has a bachelor’s degree in foreign languages from Kyoto University of Foreign Studies (Japan), where she also received first prize in the 25th-annual French-language competition “Concours national d’eloquence française”. She is a Siebel 7.7 certified consultant. Yuko Sprung, Chairman |
Monday, May 21, 2012
A veteran of the translation industry with over 20 years’ experience, Robert has overseen large-scale quality-intensive translation solutions for clients including TIME magazine, Johnson & Johnson, and American Express. For TIME, he oversaw all aspects of translation of the magazine’s first foreign-language edition, in which a global team of journalists, linguists, and production professionals collaborated weekly to produce a multilingual version within 72 hours. For Johnson & Johnson, for whom he has been a preferred supplier for 20 years, he crafted the organization’s first foreign-language procedures, and continues to supply services ranging from multilingual packaging and marketing collateral through to technical documentation, labeling, and Web content. A graduate of Harvard University, summa cum laude in modern and classical languages, he received an MA in modern languages with honors from Cambridge University (UK) on a George C. Marshall Scholarship, sponsored by the British Government.