Global Work Reel
The adaptation of marketing communications: addressing different cultures,
languages, audience segments and media plans.
The production of these adaptations across the full range of print, digital and video content.
The seamless delivery of the final product to 50+ markets around the world.
As one of the industry’s largest global adaptation, translation and production networks, Craft’s teams collaborate to create smart, bespoke, networked client solutions for many world-class brands. Its network of more than 800 full-time employees in 120 countries includes a significant presence in low-cost markets and a comprehensive transcreation offering to ensure local market relevance. Craft, which works around the world for major clients such as Microsoft, L’Oréal, Coca-Cola, Mastercard, Nespresso and Aldi, is a unit of McCann Worldgroup, which is part of The Interpublic Group of Companies (NYSE:IPG).
Global Work Reel
We have a range of clients within different industry sectors.
Our expertise covers a multitude of disciplines across all media types, from creative development, imaging and broadcast production, delivering to all media channels globally.
With transcreation services in over 200 languages, Craft can extend campaigns globally using the right cultural touchstones in each market.
Our unique hubs and spoke system of integrated locations enables us to effectively cover every major business center and almost every time zone.
Our hub and spoke system of integrated locations and offshore hubs in Mumbai, Santiago, Budapest and Buenos Aires enables us to effectively employ a follow-the-sun delivery model. Our integrated Global Network of experts is fully connected by our advanced cPlus that allows us to share talent and assets to deliver the people, technology and expertise that’s needed on the scale the job requires. Our Global Network of Craft Translation and Transcreation teams covers all major world languages through our resource of more than 2,000 in-market linguists, extending and adapting campaigns to reach to the global market.
At Craft, we have assembled the industry’s top professionals across multiple industries, each with a rich and robust background in advertising, adaptation and production. Please feel free to contact us whether you are looking for a new business opportunity, a job opportunity or just to say hello.